This ad depicts a young person (20's?) suffocating as she potentially dies from Covid. It's spruiking vaccination. All the media platforms are plugging it. Aus Govt recently advised that anyone of any age could get the AZ jab - whilst wiping legal culpability from doctors administering it.

Makes sense in a macabre way - we've got CSL churning it out but can't shift it - let's get into that untapped market - the youth.

How we gonna do that?

The usual way - a scare/misinformation campaign.

https://www.9news.com.au/national/coronavirus-nsw-updates-graphic-new-covid-19-advertis...